BBA in General Business (MyPath)

This self-paced, MyPath degree program offers students a comprehensive overview of all the components of business operations. The core curriculum introduces students to the principles of accounting, organizational leadership, marketing and information systems management.

Self-Paced Business Administration Bachelor's Program Overview

The UMass Global MyPath Bachelor of Business Administration degree emphasizes general business combined with crucial career-building information. In courses ranging in topics from quantitative reasoning to social systems you’ll study a broad-based education that is valuable in multiple fields – all at the most convenient pace: yours.

As a MyPath online Bachelor of Business Administration student you will:

  • Complete business courses completely online with coaching and support from tutorial faculty.
  • Be able to use life experiences to move you more quickly through competencies.
  • Lay a strong foundation towards an MBA.

Next Session

Continuous starts

Estimated Tuition

$3300/6 month access

Ways to Learn

Online (Self-Paced)

(self-paced)

Discover Affordable Education

At UMass Global, our goal is to change your life through affordable education. We work with you to find grants, scholarships, tuition discounts, and low interest loans to keep your costs down.

Program Benefits that Benefit You.

Set Your Own Pace

UMass Global MyPath degrees move at the speed of YOU. These on-demand programs allow you to binge classes or pace them out based on your experience, knowledge, schedule and lifestyle.

Support When You Need It

Our support coaches and staff will track your progress and provide help, info and resources when you need it.

Leverage Your Experience

UMass Global understands that as a working professional, you have industry knowledge. That’s why our programs allow you to use your professional knowledge to finish your competencies faster.

WSCUC

University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)

CBEN Member

UMass Global is a member of C-BEN. C-BEN recognizes that today, competency-based education is still an emerging field with a small number of people and institutions understanding enough to describe it or implement it. C-BEN’s efforts focus on three main priorities: growing demand, building capacity, and removing barriers.

Imagine Your Future In General Business

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    Data source: Lightcast™ 2022 www.lightcast.io

    The pathway information provided through this website is based partly on U.S. Bureau of Labor Statistics data licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when actual data is unavailable. Those estimates and the corresponding data may need to be corrected.

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    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. The University of Massachusetts Global does not guarantee a job to graduates upon completion of any program

    Venita_testimonial
    If I put more time in it I can get it done faster.  The best part is that you find out what you do know and what you need to know.
    Venita C.
    BBA, Information Systems Management (MyPath)

    MyPath is designed for those of us who work 40 hours a week, and some, that are raising families, and want the flexibility and the control that it gives you.

    Alex Meyers
    MyPath
    Colintes_timonial
    The flexibility is 100% my favorite thing. There are no deadlines. It means that if something does get in the way I don't get stressed about that.
    Colin G.
    BBA, Management and Organizational Leadership (MyPath)
    The courses are designed to allow me to apply the knowledge immediately. The assignments often support initiatives I am working on within my job such as public speaking and written communication, which allows me to demonstrate my career development improvements.
    Current Student
    MyPath

    Admission Requirements

    Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

    0 - 11 TRANSFERABLE CREDITS

    • High school diploma or GED equivalent
    • Official high school transcript indicating the date of graduation

    12 OR MORE TRANSFERABLE CREDITS

    • A minimum 2.0 cumulative GPA
    • Provide official transcripts from ALL colleges and universities attended
    • Students must take LBSU 100 (Student Success Strategies) during their first session of coursework if they are admitted without a cumulative GPA of 2.0 or higher for courses from regionally accredited institutions, and/or without twelve (12) or more transferable credits. The 12 credits may consist of all or any combination of the following credit types: University of Massachusetts Global coursework, coursework from regionally accredited post-secondary institution(s), military, dual credit, Advanced Placement, International Baccalaureate, approved PLA (Prior Learning Assessment), CLEP, (College Level Examination Program), Defense Language Proficiency Examination (DLAT/DLPT) and DANTES Subject Standardized Test (DSST) scores, and ACE or University of Massachusetts Global evaluated trainings.
    active military?

    Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    HAVE QUESTIONS ABOUT UNDERGRADUATE REQUIREMENTS? Request more information>

    BBA Degree Curriculum

    For students seeking our Bachelor of Business Administration, Human Resources, be sure to explore all avenues to shorten the time necessary to earn your degree. These include transfer credit opportunities, credit for corporate training, credit for military schooling, and credit for earned industry certifications.
    • Subdomain: Communications

      COMC 410 Interpersonal Communications

      Understand the skills required to interact effectively with others.

      COMC 101 Oral Communications

      Deliver a well-organized oral presentation using delivery techniques and supporting materials appropriate for the audience.

      ENGC 103 Written Communications, Level A

      Identify and apply key components of effective writing skills and APA.

      ENGC 104 Written Communications, Level B

      Compose written arguments that are coherent, grammatically correct, and rhetorically aware.

      Subdomain: Humanities

      PHLC 110 Creative and Critical Thinking

      Develop a creative solution to a historical, social, ethnic, economic, technological, and/or geographic problem.

      HUMC 110 Disciplinary Relationships

      Analyze relationships between disciplines such as history, literature, religion, philosophy, and the fine arts.

      HUMC 115 Human Experience

      Analyze the ways in which the human experience is influenced by historical, social, ethnic, economic, technological, and/or geographic contexts.

      Subdomain: Information Literacy

      LBSC 320 Information Literacy, Level A

      Evaluate and cite various information resources to understand ethical research practices.

      LBSC 321 Information Literacy, Level B

      Apply academic research practices to complete an academic research project.

      Subdomain: Natural Sciences

      NSCC 115 Methods and Applications

      Apply the principles, concepts, and methods of the natural sciences.

      NSCC 111 Principles and Concepts, Level A

      Understand the Scientific Method as a process and master the fundamental principles, concepts, and methods of biology.

      NSCC 112 Principles and Concepts, Level B

      Master the fundamental principles, concepts, and methods of chemistry and environmental science.

      Subdomain: Quantitative Reasoning

      MATC 203 Quantitative Fluency, Level B

      Apply the concepts of statistical reasoning, data analysis, modeling, and interpretation.

      MATC 103 Quantitative Literacy, Level A

      Explain accurate calculations and symbolic operations to interpret social and economic trends.

      Subdomain: Social Sciences

      SOSC 110 Behavior and Cognition

      Evaluate individual, organizational, and social behavior.

      SOSC 115 Social Systems

      Using a social systems perspective, investigate global problems and develop possible solutions.

    • Subdomain: Accounting, Economics and Finance

      ACCC 215 Accounting Cycle & Transaction Analysis

      Demonstrate an understanding of the accounting cycle and the analysis of accounting transactions.

      ACCC 230 Accounting for Long-Term Investing Financing Decisions

      Demonstrate how to account for long-term investment and financing decisions.

      ACCC 240 Accounting for Managerial Decisions

      Demonstrate knowledge and application of managerial accounting tools and techniques used in making decisions.

      ACCC 225 Accounting for Working Capital

      Demonstrate an understanding of working capital management decisions and issues involving short-term credit and the management and accounting for cash, accounts receivable, and inventory.

      ACCC 235 Financial Planning and Control

      Demonstrate knowledge and application of the 3 key steps of financial planning (1) forecasting the firm's short-term and long-term financial needs; (2) developing budgets to meet those needs; and (3) establishing financial controls to see if the company is achieving its goals.

      ACCC 220 Financial Reporting

      Demonstrate an understanding of financial reports and their use by decision-makers.

      ACCC 360 Financial Statement Analysis

      Analyze the financial performance of a business using financial statement analysis.

      ACCC 210 Fundamentals of Accounting

      Demonstrate an understanding of the fundamentals of accounting.

      FINC 305 Fundamentals of Finance

      Demonstrate an understanding of the fundamentals of finance.

      ECNC 201 Fundamentals of Macroeconomics

      Demonstrate an understanding of the structure of economies and the impact of policies on their performance.

      ECNC 202 Fundamentals of Microeconomics Level A

      Understand the basic principles and concepts of supply and demand and consumer behavior.

      ECNC 205 Fundamentals of Microeconomics Level B

      Explain firm producer, behavior, market structures and the different forms of competition.

      MGTC 400 Global Economics

      Understand the fundamentals and significance of international trade theories and systems.

      BUSC 305 Managerial Economics

      Apply macroeconomic and microeconomic theories in making economic business decisions in forecasting.

      Subdomain: Business Law and Ethics

      MGTC 315 Consumer Protection

      Demonstrate an understanding of a business's legal and ethical responsibilities for warranties, product liability, and consumer protection.

      MGTC 310 Contracting and Negotiation

      Demonstrate an understanding of whether a contractual relationship exists and satisfies legal requirements.

      OLCC 350 Ethics Social Responsibility

      Describe the importance of ethical principles and social responsibility to business decisions.

      MGTC 305 Legal Environment

      Demonstrate an understanding of the U.S. legal system and the legal environment of business.

      MGTC 330 Risk Management

      Identify and describe the different types of risk and the techniques used by businesses to control risk.

      Subdomain: Business Strategy

      MGTC 415 Competitive Advantage

      Demonstrate knowledge of competitive advantage and strategic positioning.

      BUSC 300 Implementing and Monitoring Business Plan

      Demonstrate the ability to prepare a business plan and evaluate organizational performance.

      MGTC 420 Strategic Development

      Demonstrate an understanding of the appropriate tools and options for developing business strategies.

      MGTC 410 Strategic Fundamentals and Environment

      Demonstrate an understanding of the business environment and the fundamentals of strategy.

      Subdomain: Information Technology

      CSCC 200 Fundamentals of Information Technology

      Develop an understanding of information technology fundamentals

      Subdomain: Management and Leadership

      MGTC 301 Fundamentals of Management

      Demonstrate an understanding of management theory and practice.

      OLCC 430 Human Resources

      Develop an understanding of human resource management best practices (e.g., identifying talent and motivating, developing, and directing people as they work).

      OLCC 425 Leadership in Diverse and Multicultural Organizations

      Demonstrate an understanding of leadership in the context of diverse and multicultural organizations.

      MGTC 405 Organizational Change

      Demonstrate an understanding and application of effective change strategies to enhance business performance.

      OLCC 355 Organizational Dynamics

      Demonstrate an understanding of the impact organizational dynamics has on performance.

      Subdomain: Marketing

      MKTC 305 Fundamentals of Consumer Behavior

      Demonstrate an understanding of consumer behavior fundamentals e.g., demographics and purchasing behavior) and promotional practices.

      MKTC 301 Fundamentals of Marketing

      Develop an understanding of marketing fundamentals.

      Subdomain: Supply Chain/Operations Management (Logistics)

      MGTC 325 Fundamentals of Supply Chain

      Develop an understanding of supply chain fundamentals including project management.

      MGTC 335 Negotiating and Managing Supplier Relationships

      Develop an understanding of how to negotiate and manage supplier relationships.

      MGTC 320 Operations Management

      Develop an understanding of the role of operations management in business.

    • The purpose of the General Business emphasis is to serve those students who want a broad business education without an in-depth study in one discipline. This program provides students a broad business education that permits them the freedom to take coursework in multiple business disciplines. The general business emphasis consists of 19 equivalent credits of electives from any of the business disciplines.


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    Learn about business degrees, like BBA and MBA, then explore career options that fit your future.

    Frequently Asked Questions

    Browse through frequently asked questions about business and related degree programs.

    What is a business administration degree?

    A business administration degree provides the skills and knowledge needed to be successful in nearly any industry. Graduates can work in health care, technology, finance, government and even education. Most institutions offer undergraduate and graduate-level business degrees in a variety of specializations and some even extend to the doctoral level. Explore UMass Global’s full range of business programs.

    How long does it take to get a business degree?

    A traditional bachelor’s in business can take up to four years, and an MBA up to three.

    What careers can you get with a business degree?

    With a Bachelor of Business Administration degree, you can explore diverse career paths. Some common career options include:
    • Business Analyst: Analyzing data, identifying trends, and making informed business recommendations.
    • Marketing Manager: Planning and executing marketing strategies to promote products or services.
    • Human Resources Manager: Overseeing employee recruitment, training, performance management, and organizational development.
    • Financial Analyst: Evaluating financial data, conducting investment research, and providing financial guidance.
    • Operations Manager: Optimizing processes, managing resources, and ensuring efficient business operations.

    Please note that these are just a few examples, and the possibilities are vast. The specific career path you choose may depend on your interests, specialization, and additional qualifications you may acquire. Discover more paths with our resource 5 Types of online business degrees and corresponding careers.


    What do you learn in a business degree?

    A Bachelor of Business Administration (BBA) degree provides students with a solid foundation in various aspects of business and management. You will gain knowledge and skills in areas such as finance, marketing, human resources, operations, entrepreneurship, and strategic management. The curriculum is designed to develop well-rounded business professionals who can understand and navigate the complexities of the business world. Students can also align their program with their career goals by specializing in a certain area. Find a business program that fits your career goals.

    Take the next step toward your online BBA at UMass Global.

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